Robots, Vision & Motion Control Show under New Name

Automate is the new name for the International Robots, Vision & Motion Control Show to be held at McCormick Place in Chicago, March 21-24, 2011. Sponsored by the Robotic Industries Association (RIA), Automated Imaging Association (AIA), and the Motion Control Association (MCA), the show will be co-located with ProMat 2011, the show for the material handling industry and logistics industry sponsored by Material Handling Industry of America (MHIA).

“We’re very excited about the new show name because it serves as a call to action for companies in every industry,” said Jeffrey A. Burnstein, president of Automation Technologies Council, the umbrella group for RIA, AIA, and MCA. “Now is the time for companies to automate so they can take advantage of technologies like robots, vision, and motion that allow them to improve productivity, speed time to market, boost product quality, and lower overall costs,” he added.

“We have some 550 member companies between RIA, AIA, and MCA and they are very excited about the potential of Automate to teach prospective customers how to successfully apply robotics, machine vision, motion control, and related technologies used in automated solutions,” Burnstein explained in a press release.

System integrators will demonstrate robots, vision, and motion control in a pavilion at the front of the show. "This is a major change in our show layout – we want visitors to see solutions first,” said Burnstein.  “Then, once our visitors see how everything works together, they can search the show for leading companies, new products, and importantly, industry expertise to help them develop solutions that meet their specific needs.”