Can you make following a drug regimen just as much fun for patients as taking the stairs? Volkswagon’s awards program, The Fun Theory (www.thefuntheory.com), recognizes that “fun is the easiest way to change people’s behavior for the better.”
Visit the site and you’ll enjoy watching the “Piano Staircase.” No one likes taking the stairs, but add a melody and people will scale them with a smile. (I thank Jonathan Richman (www.doseofdigital.com) for calling out this behavior changer out on Twitter under @jonmrich).