Kodak to Present Ideas on Combatting Counterfeiting and Fraud
Kodak will present at the Anti-Counterfeiting & Brand Protection Summit in the panel discussion, "Building Successful Criminal Cases to Combat Counterfeiting and Fraud.” The panel begins at 4:45 p.m. on Thursday, Sept. 20, at Sentry Centers in New York. Kevin Harrell, Kodak’s Director of Global Commercial Business for Security Solutions, will discuss how companies can use technology to forensically distinguish legitimate from counterfeit products and packaging and prevent diversion of goods within the supply chain, the company reported in a press release.
“Brand owners can implement multiple technology solutions to strengthen their brand protection strategy and give them an advantage over criminal networks,” said Harrell in the statement. “These systems help brand owners detect and seize counterfeit products or diverted shipments, which can later serve as compelling evidence in a criminal case.”
Kodak works with major companies around the world to implement both layered overt and covert brand protection security features within packaging, inks, substrates, plastics and directly in product materials. Its proven solutions are used by major pharmaceutical, health and beauty, consumer product and luxury goods manufacturers.
Kodak offers the KODAK TRACELESS System, which includes visible color inks that can be printed in-house on an end-of-line continuous inkjet printer. The inks provide brand owners with a variety of custom colors and eliminate the need to add an extra printer to an existing line, the company explains.
“In addition to preventative measures, we also want to help brand owners recapture lost revenue related to instances of counterfeiting, fraud and diversion,” said Harrell in the statement. “Kodak’s technology provides brand owners with a comprehensive strategy that is flexible enough to respond to the evolving and oncoming threats of criminal activity.”
For more information, visit graphics.kodak.com or follow the company on Twitter at twitter.com/kodakidigprint or visit our blog at growyourbiz.kodak.com