NEWS: Company Launches RFID “Starter Kit” for Labeling

Avery Dennison’s RFID Starter Kit contains this high-speed RFID label printer, which can identify labels with defective chips.


A new RFID label printing system from Avery Dennison Printer Systems Americas (Philadelphia) could make the implementation of the tracking technology easier, according to the company. Avery Dennison’s new RFID Starter Kit is “a turnkey RFID label printing package,” says Dan Williams, marketing manager for the company. “It’s a comprehensive equipment and service kit that will allow companies to establish a cost-efficient in-house capability to help them meet retailers’ 2005 RFID labeling mandates.”

The kit contains a high-speed RFID label printer with a system print-head feature that allows it to jump over the “bumps” that are made by embedded RFID chips during print operations, says Williams. “This means there is less costly label waste being generated by chips that are damaged during the printing process.” The kit also reportedly provides precise control for printing bar codes, text, and graphics, as well as a “detect and deflect” process that identifies labels with faulty chips, marks them with an X, and then reprints the information on the next label. In addition, the kit gives customers 500 Class I RFID carton and/or pallet labels and an optional interrogator/reader with two antennas. It also includes the company’s Label Management System (LMS) software, which uses Windows to control printer functions and a sample bar code 4 x 6 data stream. “With this starter kit, companies are able to print labels at speeds of up to 16 inches per second,”says Williams, adding that the company supplies the actual labels for each kit.

“We also have a bonus upgrade option to the printer and software for the time when EPC UHF Generation 2 is adopted as the worldwide standard RFID protocol,” he says.

The kit also includes onsite setup assistance, training services, and 12 months of technical support by Avery Dennison. Companies can purchase a kit supplied without a reader, as well as another version that contains a reader and two antennas. In addition, says Williams, the in-house solution can be a company’s sole RFID production source or be used along with Avery’s RFID Ticket Express service bureau. The bureau is set up to deliver preprogrammed, fully-printed RFID labels to locations across the world. “We definitely have some serious interest from pharmaceutical companies on this,” says Williams. “Their only concern has been how they might be able to integrate their existing system with this, which is something we’re working on."

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