New Study Touts Advantages of Paperboard Packaging
The Paperboard Packaging Alliance (Washington, DC) has released a white paper that champions the effectiveness of paperboard as a packaging material.
The study, ï¿½Paperboard Packaging Transforms Itself for the New Consumer-Driven Value Chain,ï¿½ looks at current trends in paperboard packaging. It concludes that paperboard packaging is versatile and ready to adapt to consumer and social trends. The white paper also assesses the value associated with paperboard packaging and gives examples of companies that have built household brands using the format.
In addition, the paper touts the materialï¿½s effectiveness at defending against tampering and theft, primarily through the use of RFID technology. Embedded electronic sensors that are applied during the commercial printing process will bring the cost of RFID chips down, it concludes. It also gives high marks to the flat surfaces of paperboard cartons, which contain fibrous substrates ideal for attaching RFID connectors and chips. The material also lends itself to holograms and holographic seals to combat counterfeiting and product diversion.
The study presents several case histories that support paperboard packaging, including Procter & Gambleï¿½s collaboration with Neff Packaging Solutions (Dayton, OH) on the Crest Whitestrips OTC product. Neff took the products and inserted them into secondary folding-panel paperboard cartons that resemble a book. A die-cut within a larger carton provides holes that allow fingers to remove a smaller package containing the 56-count Whitestrips.
Another case history involves the packaging of Prevacid NapraPac by TAP Pharmaceuticals (Lake Forest, IL). The product, which contains an anti-inflammatory drug and acid suppressor in one package, was designed to include one monthï¿½s worth of the medication housed in an outer carton holding individual blister cards.
The white paper also identifies how the value of paperboard packaging extends throughout the packaging chain from concept to consumer. Some additional key points:
ï¿½ Marketers count on the printability and cost-efficiency that this form of packaging offers. They rely on it as a versatile and efficient material that offers higher productivity on several fronts, from production to shipping to retail stacking.
ï¿½ Packaging designers employ paperboard packaging when they seek shelf appeal, product differentiation, and cost-effectiveness. They also look to it as a versatile platform for creativity in printing, structural design, and function.
ï¿½ Consumers trust that the material is responsibly recovered and recycled and appreciate its contribution to the environment.
The entire report can be accessed at www.afandpa.org.