Stick packaging has been a popular format in Europe and Asia, and now interest is growing among consumers in North America. This flexible packaging format offers unit-of-use portability and convenience.
In fact, in one of The Freedonia Group's latest U.S. market studies, "Tube & Stick Packaging to 2014—Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends," stick packaging is expected to show the strongest growth. Demand in the United States for both tube and stick packaging will rise 5.1% annually through 2014, Freedonia reports. Stick packaging advantages include "product differentiation, portability, and material savings compared to conventional single-portion pouches."
Ropack, a leading contract packager for the pharmaceutical, biopharmaceutical, and nutraceutical markets, has recently expanded its capabilities to include stick packaging.