20 Years of OTC Packaging

As self-treating consumers reached for more product in the OTC aisle, manufacturers rethought packaging for competitive advantage
By David Vaczek, Senior Editor
Pharmaceutical companies’ strategic goals and the trend toward consumer self-medication have been the predominate influences driving an emphasis on OTCs and innovative packaging.
As patients have taken more active roles in their healthcare, drug companies used packaging to provide them with the information they sought to find.
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J&J tries new cap to curb fatal Tylenol overdoses

WASHINGTON (AP) — Bottles of Tylenol sold in the U.S. will soon bear red warnings alerting users to the potentially fatal risks of taking too much of the popular pain reliever.

Pfizer Introduces Advil Tablets With New Technology

MADISON, N.J.--(BUSINESS WIRE)-- Pfizer Consumer Healthcare, the maker of Advil, announced today its latest innovation in pain relief - fast acting Advil Film Coated tablets. This first-to-market formulation marks the debut of Advil Ion Core Technology in the United States.

Able Star Launches Immunity Boosting Supplement

Remique is a powder designed to help patients strengthen their immune systems.

After years of research and quality assurance testing, Able Star L.L.C. is proud to announce the launch of Remique to the public. Mr. Dane Hallberg , Founder & President of Able Star,  and his team of scientists, nutritionists and physicians focused on developing a safe, science driven, dietary supplement using the highest quality ingredients available, to support people experiencing a decreased quality of life due to a compromised immune system (CIS)*.

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Praxis Expands Into Primary Packaging With New Bottling Line

Integrated with Praxis’s secondary packaging base, the line flexibly accommodates high and low volume requirements
Praxis Packaging Solutions (www.praxispackaging.com) is adding the final touches to its first primary fill equipment line for providing vertically integrated packaging services for OTC and pharmaceutical customers.
Designed to work flexibly with Praxis’s secondary packaging capability, the high-speed tablet filling line supports compliant, efficient filling and packaging of a multitude of SKUs, as well as high volume projects.
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Allegra Pack Offers Convenience With Portable Clamshell

With its new trial package for Allegra OTC tablets (fexofenadine HCL), Sanofi US is providing a clamshell that breaks away from the card to become a reusable, recloseable, on-the-go solution.
The nomad package delivers a grab-and-go option to current users of Allegra OTC, with a non-standard design—clamshell and packaged blister cards are rendered in a distinctive “A” shape—to capture the attention of new users, says Nancy Limback, package development.
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Consumer Study by Clemson University Shows Preference for Clear Plastic Clamshells

A study was conducted recently to determine whether packaging styles influence the shopping behaviors of consumers. Klöckner Pentaplast worked with Clemson University to compare consumer reactions to clear plastic clamshells with those to printed paperboard boxes.
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New Allegra Trial Pack Features Breakaway Clam Shell

Chattem, the consumer health care division of Sanofi US, has launched packaging for Allegra with easy-open, “grab-and-go” features and sustainable materials.

CRM Laboratories Recalls Supplements Marketed as ED Treatment

The company is recalling X-ROCK and Z-Rock products because the supplements may contain ingredients not listed on the packaging.

CRM Laboratories is conducting a consumer/user level recall of all X-ROCK 3 Day Pill For Men and Z-ROCK products sold between October, 2011 and April, 2012. Finished product of X-ROCK 3 Day Pill for Men and Z-ROCK was tested and found to contain an analogue of an ingredient in an FDA-approved drug. Analytical tests conducted by the Food and Drug Administration (FDA) concluded that the products contained sildenafil and hydroxythiohomosildenafil.

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Berlin Packaging Lands NACD Honors for OTC Package

The company’s multiple National Assn. of Container Distributors honors include a bronze award for a Kremers Urban Pharmaceuticals package design.

Berlin Packaging, a full-service supplier of plastic, glass, and metal containers and closures, was once again one of the top winners at the 2012 National Association of Container Distributors (NACD) Package Awards Competition, taking honors in multiple categories. The wins, which include designs for Mission Athletecare, Kremers Urban Pharmaceuticals, Ainsworth Pet Nutrition and IHOP (International House of Pancakes, LLC), build upon the company's 2011 showing when it won best in show honors for Pampers Kandoo hand soap, along with six other awards.

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