OTCs

ED Drug Launches Redesigned Packaging

The makers of Azul Instant, an over-the-counter formulation that promises to deliver a natural treatment for ED, have launched the drug in newly redesigned packaging.

FORT LAUDERDALE, Fla. /PRNewswire/ -- Hybrid Fuels Inc. unveiled today its new brand identity for Azul Instant™, including a final packaging design that is scheduled to be placed into production this week.  The packaging complies with all national pharmacy chain requirements for shelf placement.

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Standing Out In the Aisle

Point-of-purchase tactics help branded OTCs differentiate at the retail level.
As OTC brands risk being lost on shelves crowded with competing brands and generic alternatives, in-store promotion affords the opportunity to influence shoppers making their purchase decisions in the store or impulse buying.
In store-merchandising may be marketers’ strongest tool for driving sales of more established brands, according to a study of OTC products released this year by Knowledge Networks (www.kno
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Caps With Shelf Appeal

A new line of child-resistant bottle closures developed by Mold-Rite Plastics (www.moldriteplastics.com) supports easier opening with the added benefit of heightened shelf presence. The caps in the as-yet-to-be-trademarked EZSafe line feature a petal design for better gripping.
“Our goal was to create a more ergonomically friendly closure.
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Children's AccuDial® Wins the Edison Best New Product Award in the Consumer Packaged Goods Category

Children's AccuDial has been named a 2011 Edison Awards winner. Children's AccuDial, a product line of AccuDial Pharmaceutical Inc., won gold in the Consumer Packaged Goods category, one of 12 categories honored by the Edison Awards. AccuDial Pharmaceutical Inc.'s corporate headquarters is in Palm Beach Gardens, Fla.

Redesign of 3M Skin Care Line Helps Caregivers Choose the Right Product

Planned new sizes and delivery systems will support safety and cost savings.

In relaunching the 3M Cavilon Professional Skin Care line, 3M Health Care performed global research with end-users to discover their preferences and needs. Redesigned packaging features coding of individual products with bold colors to help clinicians and caregivers easily identify the right product for a specific application.
 

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Keller Crescent Meets Demand For Security Features And Green Solutions

OTC packagers are incorporating lower-cost security features into paperboard packaging and more and more are favoring recycled content and green materials, says Bob Papa, vice president, operations, Keller Crescent Co. (Portland, CT).
 

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Package Design Supports Launch of Advil Congestion Relief

Pfizer Consumer Healthcare launched Advil Congestion Relief with an eye-grabbing color scheme and an extended content label (ECL) for meeting label requirements.
“The unique design clearly communicates the ingredients and indications, [with a] color scheme that really pops on the shelf. We used an ECL adhered to the carton to accommodate the required labeling. The primary blister package was also designed [to carry labeling information],” says Jody Cook, director of North American Communications, Pfizer Consumer Healthcare.
 

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Catalent Expert Joins USP Advisory Panel On Liquid Filled Gelatin Capsules

Stephen Tindal, director, Softgel Formulation & Operations, Catalent Pharma Solutions has been accepted as a member of the United States Pharmacopoeia (USP) advisory panel focusing on liquid filled gelatin capsules. His newly appointed responsibilities include collaboration with industry experts to provide guidance on revisions to USP monographs and chapters concerning soft gelatin capsules.

Gut Instinct: Packaging Matters in GI Category

The maturing gastrointestinal category may benefit from a greater focus on packaging as an important part of the brand experience and in the extension of the life of many aging brands. As more pharmaceutical brands become consumer driven, a focus on packaging is anticipated to become much more considerable.

FDA Warns About Serious Side Effects From Maalox Product Mix-Ups

FDA is warning consumers about the potential for serious side effects from mistakenly using Maalox Total Relief instead of other Maalox products. The two products are intended for the relief of different symptoms and contain different active ingredients.

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