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John Henry Packaging Group (Lansing, MI) is testing a new software solution from Hewlett Packard Co. that prints labels with multiple security features linked to a publishing software database record. The software runs on HP’s Indigo digital printers.
SecureShift ink can be used in labeling and in packaging such as bottles and blisters.
Label producer CCL Label Inc.
On pitfalls of using English in the global marketplace.
By Robert Sprung
As they help companies meet the latest label content requirements, expanded-content labels also serve as platforms for promotions and security features.
Managing the processes and databases needed for multilingual labeling will help you avoid overlabeling and best serve your brand’s image.
Multilingual challenges are at the root of much of today's overlabeling, a practice that isn't recommended for a consistent brand image.
High-ranking agency officials disagree over need for increased authority.
Suppliers are designing labels of the future to help companies promote their brands, secure their products, and heed environmental concerns.