With its new trial package for Allegra OTC tablets (fexofenadine HCL), Sanofi US is providing a clamshell that breaks away from the card to become a reusable, recloseable, on-the-go solution.
The nomad package delivers a grab-and-go option to current users of Allegra OTC, with a non-standard design—clamshell and packaged blister cards are rendered in a distinctive “A” shape—to capture the attention of new users, says Nancy Limback, package development.