branding

 

Covidien announced the launch of unified packaging that leverages "One look. One Covidien." The new packaging unites the Company's mission and brand, strengthening its recognition among customers, the healthcare community and the public.

 

The new packaging will be unveiled in a rolling launch that will continue globally over the next 12 to 18 months. In many areas, there will be a brief period of transition as the Company's traditional packaging gives way to the new look, which unifies all Covidien packages under a single, overarching brand and gives the Company a consistent "blue" presence in all clinical settings.