industy news

Patient Strategies Highlighted at RxAdherence Conference

As new studies demonstrate substantial impact of compliance-prompting designs on patient adherence, packagers and marketers need to develop more in-depth understanding of what influences patients, presenters said at the RxAdherence conference in New Brunswick, NJ.
 
Healthcare reform priorities--and a national awareness program launching this week--are among trends focusing attention on the chronic and costly issue of patient non-compliance, speakers said.
 
“It’s pretty clear packaging has been grossly underestimated,&

Memjet Launches High-Speed, Color On-Demand Printing Technology

Memjet (San Diego, CA) will launch its color on-demand printing technology for the labels and packaging markets at PackExpo this week. Memjet represents an entirely new category of technology that brings cost-effective, on-demand color printing to the manufacturing floor, the company says.
 
“We believe that Memjet technology is disruptive and will have a dramatic impact on how color printing is used in packaging activities,” said Sean Marske, president of Memjet Labels.
 

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