Marketing

Report: Falling European Drug Prices to Drive Down Healthcare Costs

A study from GBI Research outlines drug pricing in five European countries and how regulatory mechanisms could affect the drug and pharmaceutical packaging industries.

Reportlinker.com announces that a new market research report is available in its catalog: Drug Price Cuts in Top Five Countries of Europe - Tougher Reference Pricing Environment and Drug Price Freeze through 2013 Expected to Drive Down Healthcare Costs.

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Drug Web Sites May Not Be That Helpful

UPI Health News (Business) - Jul. 05, 2010

U.S. researchers describe prescription drug maker Web sites a gray area of discourse and ethics.

Lewis Glinert, professor of linguistics at Dartmouth College in Hanover, N.H., and John Schommer of the University of Minnesota in Minneapolis examined Web sites dedicated to the 100 best-selling prescription drugs.

The researchers found consumers were expected to move in a maze of text and navigation choices and that content was unpredictable -- including difficult to discern mixes of information and promotion.

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