OTCs

Berlin Packaging Lands NACD Honors for OTC Package

The company’s multiple National Assn. of Container Distributors honors include a bronze award for a Kremers Urban Pharmaceuticals package design.

Berlin Packaging, a full-service supplier of plastic, glass, and metal containers and closures, was once again one of the top winners at the 2012 National Association of Container Distributors (NACD) Package Awards Competition, taking honors in multiple categories. The wins, which include designs for Mission Athletecare, Kremers Urban Pharmaceuticals, Ainsworth Pet Nutrition and IHOP (International House of Pancakes, LLC), build upon the company's 2011 showing when it won best in show honors for Pampers Kandoo hand soap, along with six other awards.

Bandage Package Takes on Blood Cancer

Help Industries has introduced a package that combines adhesive bandages with a bone-marrow donor registry testing kit.

Help Remedies announces the launch of help I’ve cutmyself & I want to save a life, which supplements Help’s standard adhesive bandages with a bone marrow donor registry kit. By linking registry to a simple action, Help hopes to reduce barriers to donation and find matches for some of the 10,000 people in the U.S. who need bone marrow transplants each year.

OTC ‘Female Intimacy’ Drug Recalled

Packages of RegenArouse, a drug designed to enhance female sexual health, are being recalled because they may contain a male ED drug.

Regeneca, Inc. announced today that it is conducting a voluntary nationwide recall of RegenArouse, Lot Number 130100, because FDA lab analysis has confirmed the presence of Tadalafil making these products unapproved new drugs. Tadalafil is an FDA-approved drug used as treatment for male Erectile Dysfunction (ED). The active drug ingredient is not listed on the label for these products.

ED Drug Launches Redesigned Packaging

The makers of Azul Instant, an over-the-counter formulation that promises to deliver a natural treatment for ED, have launched the drug in newly redesigned packaging.

FORT LAUDERDALE, Fla. /PRNewswire/ -- Hybrid Fuels Inc. unveiled today its new brand identity for Azul Instant™, including a final packaging design that is scheduled to be placed into production this week. The packaging complies with all national pharmacy chain requirements for shelf placement.

Standing Out In the Aisle

Point-of-purchase tactics help branded OTCs differentiate at the retail level.

As OTC brands risk being lost on shelves crowded with competing brands and generic alternatives, in-store promotion affords the opportunity to influence shoppers making their purchase decisions in the store or impulse buying.

In store-merchandising may be marketers’ strongest tool for driving sales of more established brands, according to a study of OTC products released this year by Knowledge Networks (www.kno

Caps With Shelf Appeal

A new line of child-resistant bottle closures developed by Mold-Rite Plastics (www.moldriteplastics.com) supports easier opening with the added benefit of heightened shelf presence. The caps in the as-yet-to-be-trademarked EZSafe line feature a petal design for better gripping.

“Our goal was to create a more ergonomically friendly closure.

Children's AccuDial® Wins the Edison Best New Product Award in the Consumer Packaged Goods Category

Children's AccuDial has been named a 2011 Edison Awards winner. Children's AccuDial, a product line of AccuDial Pharmaceutical Inc., won gold in the Consumer Packaged Goods category, one of 12 categories honored by the Edison Awards. AccuDial Pharmaceutical Inc.'s corporate headquarters is in Palm Beach Gardens, Fla.

Redesign of 3M Skin Care Line Helps Caregivers Choose the Right Product

Planned new sizes and delivery systems will support safety and cost savings.

In relaunching the 3M Cavilon Professional Skin Care line, 3M Health Care performed global research with end-users to discover their preferences and needs. Redesigned packaging features coding of individual products with bold colors to help clinicians and caregivers easily identify the right product for a specific application.

Keller Crescent Meets Demand For Security Features And Green Solutions

OTC packagers are incorporating lower-cost security features into paperboard packaging and more and more are favoring recycled content and green materials, says Bob Papa, vice president, operations, Keller Crescent Co. (Portland, CT).

Package Design Supports Launch of Advil Congestion Relief

Pfizer Consumer Healthcare launched Advil Congestion Relief with an eye-grabbing color scheme and an extended content label (ECL) for meeting label requirements.
“The unique design clearly communicates the ingredients and indications, [with a] color scheme that really pops on the shelf. We used an ECL adhered to the carton to accommodate the required labeling. The primary blister package was also designed [to carry labeling information],” says Jody Cook, director of North American Communications, Pfizer Consumer Healthcare.

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