Turning a Package Into an ‘Info Channel'
Here is a groundbreaking idea that I believe will surely redefine the packaging paradigm. The StoryTrigger™ app can turn the package into the new content channel.
|Vimal K. Puthiyadath|
This application will allow the healthcare consumer to take their Smartphone or tablet, hold it up to any product with the StoryTrigger™ logo, and view relevant information and entertainment as it is 'unlocked' and delivered straight to their mobile screen. The beauty of this solution is that the font size can be adjusted, language can be chosen and then one can watch the doctor in a 'how-to-use' product video.
The application also has features to ensure that OTC medications are never misused , link instantly to a redeemable coupon at check-out or that day's pollen or UV count in your region. All the user need is your Smartphone, the downloadable free app off the Android or Apple stores (available from April 2014), and access to 3G/4G or wireless.
This application will also help tackle the challenges that packaging engineers face in designing the device packages to incorporate marketing and regulatory messages and ensure better usability for consumers in the process.
The StoryTrigger™ app, launched by Switch United, seeks to attract health and wellness-focused consumers with enhanced health and personal care product packaging that combines object recognition technology and interactive content. You may watch the video and you can follow the steps on how to download the free app, scan any package with the StoryTrigger logo and instantly connect to information that could include medication/dosage instructions, increase copy size, offer free coupons, and ideally help improve patient adherence to medication regimens.
Catherine Winckler, co-founder of Switch United, and a partner in StoryTrigger™ Inc., a Switch United company based in Vancouver, Canada, says, “It’s time for the healthcare industry to set its own standards for information and entertainment. Through initiatives like the StoryTrigger, health and wellness brands will have their own new interactive packaging network with brand packages as the new content channels broadcasting the relevant information that today’s health consumers demand, instantly on their smartphones and tablets.”
As per a study , 125,000 people with treatable ailments die each year in the U.S. due to not taking their medications properly. “StoryTrigger addresses two aspects of these sobering statistics head-on—the need for initial easy-to-understand information on any consumer health or personal care product in order to make an appropriate purchase decision and easy-to-follow information on product use and enjoyment”, Says Winckler. This is the age of information revolution and yes medical device packaging is getting the attention it deserves. What do you think?
Vimal K. Puthiyadath, Biomedical Electronics Engineer