Theodent to Receive International Design Award

Theodent has been recognized in the Red Dot international design awards program  for innovative product design for its "chocolate toothpaste” packaging. Theodent's brown and copper-colored box and tube (recently featured as the cover story in Tube News magazine) was inspired by the company's proprietary chocolate extract, Rennou, which is the active ingredient in the fluoride-free toothpaste that launched earlier this year in 171 Whole Foods Markets nationwide.

This is the first time that a toothpaste has been awarded the prestigious Red Dot for product design, Theodent reports in a press release. The international design awards panel reviewed 6,823 product entries from 43 countries.

“We are truly humbled and honored that the international jury took note of Theodent’s unique tube design and packaging. We spent two years in the product and prototype development phase and that clearly pat clearly paid off," stated Theodent President and CEO Arman Sadeghpour, PhD, in the press release. Theodent’s executives will accept the Red Dot from Dr. Peter Zec, award founder, in Berlin on  October 24. Theodent will also be included in the Red Dot museum of international design in Shanghai.

For more information on the Red Dot, visit en.reddot.org. For more on Theodent, visit www.theodent.com.

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