TÜV Rheinland Forms North American Brand Risk Group
TÜV Rheinland has appointed Robert Driggers as Business Development Manager for the newly formed North American Brand Risk Group. Driggers will manage TÜV Rheinland’s proprietary Product Authentication and Control System (PACS) for North American customers.
TÜV Rheinland‘s PACS is a patented control and authentication program that can track, trace, and authenticate a product anywhere throughout its distribution channel. The online mass-serialization platform is accessible via handheld scanners or desktop or laptop computers and many of today's smart phones. It may be used by the brand owners as well as original equipment, private labeling and contract manufacturers, logistic providers, customs officials, and consumers to verify product authenticity, the company reported in a press release.
“The size and scope of the worldwide counterfeit problem is so large that one has difficulty even guessing at how large it is,” said Driggers in the press release. “We know that US Customs made nearly 20,000 seizures of counterfeit products last year, worth an estimated $1.4 billion at legitimate MSRPs. What we don’t know is the worth of the fake products that got through. Our new program is designed to give control of brand back to its rightful owner, its agents, government officials and ultimately, the consumer.”
TÜV Rheinland‘s PACS integrates 12- to 16-digit randomly generated alphanumeric codes into existing labeling technology and production methods. Data include verification date, time, mode, location, and other customer-specified data. The system allows for hierarchal coding, allowing products to be verified down to its production time, country of origin, transit information, and others.
“While this system has been designed to battle counterfeiting, it also allows for direct communication between the manufacturer and the consumer, which can provide great benefits with regard to warranty claims or product recalls,” said Driggers in the press release.
Driggers has previously served as CEO of Authenitrace LLC (Acworth, GA) and as CEO of Compton Tape and Label (Madison, NC). Before that he was southwest sales manager for Acucote Inc. (Graham, NC), where he helped develop the company’s anti-counterfeit/product authentication product lines. He began his career in 1981 with the Coca-Cola Bottling Company in Burlington, North Carolina. Driggers is a frequent lecturer on the subject of traceability. He earned his bachelors of science in International Business from High Point University in High Point, North Carolina.
For more information, visit http://www.tuv.com/us.