Placon Integrates Medical Division under Barger
At Pack Expo booth #E-8315, U.S. thermoforming company Placon debuted its new corporate rebranding effort for its medical division. Effective immediately, all Placon medical services will be marketed under the Barger (formerly referred to as Barger Packaging Inc.) name, the company reported.
“Updating the logo has been a significant and integral part of our overall branding strategy,” stated Scott Duehmig, General Manager, Barger, in a press release. “The new Barger identity not only helps unify the medical teams in both Madison and Elkhart within Placon, but more importantly, it provides clarity to our customers and prospects that our Barger medical division has two strong platforms located in two facilities under the Placon foundation. It also works to subtly convey what our brand stands for: ingenuity, integrity and strong customer relationships.”
Having acquired Barger in 2011, Placon is integrating its medical division with locations in Madison, WI, and Elkhart, IN, under the Barger name. The decision was based on Barger’s history and reputation in the medical device and pharmaceutical packaging market, the company stated.
Barger produces sterile and non-sterile packaging systems. It offers thermoforming, protective packaging products including BargerGard, lid conversion (Tyvek and foil), and cartons. Barger is ISO 9001 certified and operates Class 8 cleanrooms at its Elkhart, IN and Madison, WI facilities.
Since the acquisition, Placon has invested more than $1 million at the Elkhart location in infrastructure improvements, software upgrades, and new equipment. States Duehmig in the release: “We believe this new identity coupled with our new breadth and depth of services will position Barger for continued future success after more than 40 years of providing innovative packaging systems to the medical device and pharmaceutical markets.”
Attendees at Pack Expo can see the unified brand strategy in the new logo mark on display at Placon’s Pack Expo Booth. Designed in Placon Blue, the logo features a stylized “B” formed with a plus symbol synonymous with the medical field. The plus sign also portrays Placon’s idea of 1 + 1 = 3 illustrating the combined strength in the medical division’s capabilities. “Placon’s Medical Specialists” has been added to the logo design.
States Laura Stewart, VP Sales and Marketing for Placon: “The final design communicates to customers and prospects that we are one company and underscores our commitment and concentration to the medical industry with Barger being 100% medical-focused.” A planned redesign of the Website integrating the new logo design will occur in 2013.