Pfizer Introduces Advil Tablets With New Technology

MADISON, N.J.--(BUSINESS WIRE)-- Pfizer Consumer Healthcare, the maker of Advil, announced today its latest innovation in pain relief - fast acting Advil Film Coated tablets. This first-to-market formulation marks the debut of Advil Ion Core Technology in the United States. This new, fast-dissolving technology, along with a unique, specially formulated ultra-thin coating, is built for speed, going to work in minutes and stopping pain in its tracks before it gets worse, the company said in a press release.
When pain first strikes, people can’t afford to wait for relief. The new fast acting Advil tablets feature a breakthrough, ultra-thin coating that dissolves quickly, exposing the new Advil Ion Core of ibuprofen sodium. Ibuprofen sodium is designed to dissolve fast and be absorbed into the body quickly thus providing fast pain relief when it’s needed most -- before it escalates and gets in the way of people’s lives. In fact, this new tablet provides the speed and power of a liquid filled capsule, in the more popular tablet form, and comes in a premium white box.
“Tough pain intensifies if not treated quickly,” said Brian Groves, U.S. Chief Marketing Officer at Pfizer Consumer Healthcare. “Our new, fast acting Advil tablets are designed to stop pain in its tracks, before it gets worse and interferes with the busy lives of our more than 100 million Advil consumers.”
For more than 25 years, millions of people have trusted Advil for unsurpassed relief of their aches and pains. Advil contains the powerful molecule ibuprofen, which is more effective and longer lasting on tough pain than Extra Strength Tylenol.
No other OTC pain reliever is proven to work faster or stronger than Advil, and with the new, fast acting Advil tablets with the unique Advil Ion Core Technology, consumers can continue to depend on Advil to give them fast, effective relief for their tough pain, the company said.
New, fast acting Advil film coated is now available to consumers in both tablet and caplet forms and is sold in 20-, 40-, and 80-count bottles in the premium white box at retailers nationwide.
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