Notified Bodies Compete for Business

Whilst browsing the Internet the other day, I came across the website of the National Standards Association of Ireland (NSAI). As it is marked "Copyright © 2009 NSAI," you might have seen it already. This page brought to mind a recent discussion with a client.

 Rolande Hall

My client blamed the dilatory performance of his Notified Body for the delay of his product launch. At the time, I thought it was an isolated case. It seems that the NSAI knows better. It must be well aware of such complaints because it is aiming advertising at companies that are "Fed up with the lack of service from your current Notified Body."

The NSAI is proud of "offering the highest level of customer service and support available in the industry...

In addition to our normal delivery options, we offer our FastTrack service for all classes of medical devices which means your company can obtain your CE Marketing in as little as 30 days.

The NSAI seems to be following the lead of the Irish energy company Bord Gáis Energy that enjoyed huge success with it's "Big Switch" campaign:

Fed up with the lack of service from your current Notified Body? Interested in exploring your options but afraid that changing Notified Bodies will be more hassle than it's worth?
Fear not. NSAI has you covered with its SimpleSwitch program which takes the pain out of the process of changing Notified Bodies. We created the SimpleSwitch program to allow companies easier access to our high quality and responsive service.

Bord Gáis Energy gained hundreds of thousands of customers from the traditional electricity suppliers through its Big Switch campaign. Will the NSAI reap the same reward?

Is this the wave of the future? Outsourcing Notified Bodies? What do you think about this?

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Rolande Hall, FIMMM Pkg Prof


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