MeadWestvaco Healthcare rolls out the global launch of Med-Easy in Europe
Published: September 15th, 2009
MeadWestvaco Corp. (Glen Allen, Va.) is launching Med-Easy, the company's newest innovation in medication packaging that offers key benefits to patients, brand owners, and retailers. Med-Easy launches this September in Europe and will be available for prescription and over-the-counter applications globally.
“Our research showed that consumers often take medication when they are on the go. It's common for them to put a couple pills in a pocket or purse for the day,” says Dr. David Spackman, director, MeadWestvaco Healthcare. At the same time, consumers don't want it to be obvious to others when they take medication in public, so we developed a packaging solution that is easy to open, discrete and small enough to carry around, without having to leave the medication information and dosing instructions behind.”
Med-Easy offers key benefits for patients because the product is portable, easy to use, and discrete. Slim and rectangular, Med-Easy fits in a pocket and is convenient for consumers who need to carry their medication with them. Med-Easy is designed for simple one-handed operation. The blister pack slides in and out for dispensing or can be completely removed if desired. In addition, the small book-like design makes Med-Easy attractive for those carrying medication with them. There is also a flap for instructional leaflets to be stored with the package so consumers have important information about the medication at all times.
Med-Easy joins MeadWestvaco Healthcare's line of pharmaceutical packaging products, which are designed to improve the consumer experience and maximize supply chain efficiencies. The new package design was based on in-depth interviews with consumers in London, Paris, and Munich in early 2009 [...].
“Our research showed that consumers often take medication when they are on the go. It's common for them to put a couple pills in a pocket or purse for the day,” says Dr. David Spackman, director, MeadWestvaco Healthcare. At the same time, consumers don't want it to be obvious to others when they take medication in public, so we developed a packaging solution that is easy to open, discrete and small enough to carry around, without having to leave the medication information and dosing instructions behind.”
Med-Easy offers key benefits for patients because the product is portable, easy to use, and discrete. Slim and rectangular, Med-Easy fits in a pocket and is convenient for consumers who need to carry their medication with them. Med-Easy is designed for simple one-handed operation. The blister pack slides in and out for dispensing or can be completely removed if desired. In addition, the small book-like design makes Med-Easy attractive for those carrying medication with them. There is also a flap for instructional leaflets to be stored with the package so consumers have important information about the medication at all times.
Med-Easy's features benefit patients, as well as the brand owners and retailers. The product’s unique design provides maximum billboard space for additional branding while improving supply chain efficiencies and time saving for retailers.
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