HP Promoted Sustainability Efforts at Drupa

At drupa 2012 HP announced a number of enhancements to its HP Indigo technology that will reduce the environmental impact of printing. The company has also formed alliances with sustainability-minded groups, including the Forest Stewardship Council (FSC) and the Worldwide Fund for Nature (WWF). HP spoke at the FSC Global Forum held at drupa on May 3-4, demonstrating the company’s commitment to FSC certification of printing papers and announcing several new large-format printing materials with FSC certification, the company reported in a press release.

Developments showcased at drupa 2012 include:

· Innovative product features resulting from the application of the HP Product Design for the Environment program to the development of new-generation HP Indigo Digital Presses.
· Three new HP Indigo presses that have been granted the Intertek Green Leaf verification mark.
· A new program to offset the carbon emissions associated with the manufacture of three new HP Indigo presses.
· Expanded take-back and recycling programs for HP Indigo supplies in Germany.
· Collaboration with sustainability leaders worldwide, including hosting the first-ever graphic arts industry Eco Leadership Forum.

The new HP Indigo 10000 Digital Press is designed to support more flexible and efficient print supply chains with reduced levels of redundant prints and helping to eliminate set-up and make-ready waste in print shops, the company reported. Developed under the HP Product Design for the Environment program, the press offers the following features:

· Employment of recycled materials in manufacturing.
· Efficient usage and recyclability of supplies.
· On-press imaging oil recycling.
· Energy management and recovery to ensure efficiency.

In addition, the HP Indigo 5600, WS6600, and 7600 Digital Presses have been awarded the Intertek Green Leaf verification mark, which demonstrates independent validation of the environmental claims that HP makes for these presses, HP reported.

HP’s Indigo Digital Press Division has begun a program to offset the carbon emissions associated with the manufacturing and testing of three new presses. Focusing initially on HP Indigo 7600, W7250, and WS6600 Digital Presses, HP experts will calculate carbon footprints; their work will be independently validated. In addition, HP Indigo is purchasing carbon offsets through the Good Energy Initiative, which supports community projects that reduce greenhouse gas emissions.

HP's free take-back services for HP Indigo supplies are available to customers in more than 17 countries. The program in Germany has also been extended to include the HP Indigo ink cartridge recycling program, the Imaging Oil recovery program and the Binary Ink Developer take-back and parts reuse program.

Finally, HP hosted the Eco Leadership Forum at drupa 2012 to discuss sustainability. HP Environmental Program Manager Stephen Goddard moderated a panel consisting of the following panelists: Laurel Brunner, Verdigris; Frazer Chesterman, Eco Print; and Marci Kinter, Sustainable Green Printing Partnership/SGIA—each of whom are at the forefront of sustainability efforts and conversation within the printing industry. HP Indigo customers Matthias Hausmann, CeWe Color, and Richard Owers, Pureprint, each joined one of the panel discussions as well.

Additional information on HP Indigo and the environment is available at www.hp.com/go/indigo/environment.

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