Heel Inc. Unveils Reboost Cold and Flu Brand and New Traumeel Packaging at Natural Products Expo West
Albuquerque, NM (PRWEB) March 07, 2013
Heel Inc., a homeopathic pharmaceutical company, announces the unveiling of the Reboost cold and flu product line and new packaging for the Traumeel pain relief product line at Natural Products Expo West.
The Reboost product line brings together four of the company's trusted cold, cough and flu products under a single brand that has been specifically designed to speak to the consumer in a retail environment. The redesigned packaging of Traumeel includes bold, red branding and a space-saving shelf layout beneficial to retailers.
"These new options will help retailers better respond to increasing consumer interest in and demand for medicines with natural ingredients, including homeopathic products that provide relief with rare side effects," said Cliff Clive, CEO of Heel Inc. "As a trusted name in homeopathic medicines, Heel is committed to meeting the needs of both retailers and consumers by offering medicines with an impressive safety profile."
The Reboost brand provides a suite of medicines for the temporary relief of common cold and flu symptoms. The products have been designed for the retail market with visually-compelling, recognizable branding and packaging that includes consumer-friendly information.
The redesigned Traumeel® packaging, with a new vertical orientation, better maximizes shelf space for retailers by taking up less space on the largest selling items (50 g ointment and gel and the 100 g ointment) and allowing retailers dramatic profitability gains per foot of shelf space. The new packaging will also contain a new formula of Traumeel® that has been shown to provide pain relief for ankle sprain that is equivalent to an Rx diclofenac topical.
These changes are set to debut on store shelves beginning in September of 2013.