Healthcare Compliance Packaging Council Rebrands With New Look and Web Site
Published: April 5th, 2010
The Healthcare Compliance Packaging Council (HCPC) has developed a new look and a new Web site.
“For 20 years the HCPC has pursued broader adoption of compliance-prompting packaging to improve patient outcomes and lower healthcare costs. This is still our main goal,” stated Walt Berghahn, HCPC board chair and vice president of Packaging Technology for AmerisourceBergen Packaging Group. “What has changed, though, is the presentation of this message and our means of conveying the HCPC mission.”
Since the group’s inception in 1990, the HCPC has upheld that compliance-prompting packaging can increase the safety of pharmaceutical consumption by facilitating adherence to a prescribed regimen. This position is supported by numerous studies. “Compliance-prompting packaging has been proven to be a powerful tool for improving patient adherence, and the HCPC has a long and proud history of working with consumer and patient advocacy groups, government officials, and other key stakeholders to promote better packaging as a means of improving patient outcomes and reducing healthcare costs," Berghahn notes. "The changes the Council has made are in response to an evolving marketplace and by revising the way we communicate our mission we hope to build on our previous efforts.”
To reach the broadest possible audience and expand its message, the HCPC Web site, www.hcpconline.org, has been modernized. It features updated graphics, expanded navigation to the Council’s information, active links to member Web sites, previous editions of UnitDoseAlert, and the new electronic version of UnitDoseAlert. Converting the Council’s long-standing publication, UnitDoseAlert, to a digital format has allowed the recipient list to double, expanding the council’s reach. In addition, the HCPC logo has been revised to focus on two cornerstones of compliance, the right dose and the right time. Expanded outreach efforts to other stakeholder groups are also underway.
Through this new communications approach, the HCPC seeks to create broader adoption of compliance-prompting packaging, in all forms. The organization’s upcoming 18th Annual National Symposium on Patient Compliance, May 5, 2010, at the Crowne Plaza Valley Forge in Pennsylvania, features a full-day program culminating with a presentation on Medical Homes, the latest development for providing comprehensive, well-managed care for patients and creating incentive for the healthcare community to improve outcomes.
For more information on the HCPC, including membership and the 18th Annual National Symposium on Patient Compliance, please visit www.hcpconline.org or call 804-338-5778.