Epson Features Color On-Demand Labeling Solution

As companies face the trends of mass customization and an increasing mix of retail channels, Epson America, Inc. is offering the ColorWorks C3400 Label Printer with Just in Time Color Labeling.
The ColorWorks C3400 system is ideally suited for high-mix, low-volume applications that require a large number of label varieties.  By transitioning to an on demand color labeling solution, manufacturers can save costs by eliminating inventory of traditional black and white or pre-printed color labels and waste. On demand color labels also improve productivity by minimizing labeling and shipping errors and changeovers.
The technology is featured at Epson’s booth 3957 at Pack Expo.  Epson will put on live, 10-minute presentations at booth #3957 on:
Sunday, October 28: 1:00pm & 3:45pm
Monday, October 29: 11:00am & 2:30pm
Tuesday, October 30: 11:00am & 2:30pm
Wednesday, October 31: 10:30am
The system helps manufacturers with 5,000 SKU’s or more take control of the chaos and reduce total label costs by up to 50 percent  through streamlined processing and reduced labor and waste.
In addition to crisp, clear and easy-to-read barcodes and text, the ColorWorks C3400 leverages the clarity and communicative power of color. By incorporating colorful symbols, logos, and high-resolution images, manufacturers can enhance brand image and shelf appeal of packaged products.
“Epson’s ColorWorks C3400 printer simplifies your labeling process while giving you the flexibility that pre-prints and traditional labels can’t match,” says Andy Scherz, senior product manager. “Our customers see a return on their investment quickly by switching to Epson’s color on demand solutions, especially those companies with high-mix labeling requirements.”
Compact and sturdy for industrial use, the ColorWorks C3400 prints vibrant labels with fast drying, durable color inks using MicroPiezo  inkjet technology. It has a versatile roll or rear feed option and prints labels up to 4.4 inches wide at speeds up to 3.7 inches per second, without the mess and waste associated with thermal transfer ribbons. 
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