DISC Adds Executive to Focus on Specialty Packaging

DISC, formerly known as Disc Graphics, hires Kevin Shesh, who brings a strong background in specialty packaging for the entertainment and media market, both in terms of sales and technical expertise.

“We are very pleased to welcome Kevin to the company,” says Margaret Krumholz, president, DISC. “His knowledge and experience in specialty packaging will greatly enhance our ability to continue our growth in this segment of our business.”

Mr. Shesh began his career on the technical side of the business as assistant to the plant engineer at another packaging firm. He broadened his experience, working in pre-press, estimating, design and development, production, project management, and finally, sales. Mr. Shesh has gained experience at three leading packaging firms, developing expertise in standard and custom packaging as well as P.O.P. displays for companies in a variety of market segments, most notably music and home entertainment, cosmetics, and distilled liquor.

“Kevin adds a synergistic blend of manufacturing, project management, and sales acumen to the team,” says Richard Roth, chief strategy officer, DISC. “His unique skill set will be a great asset for our specialty packaging strategy for all of our targeted markets.”

Mr. Shesh also brings an impressive track record to his new position. During his career, he has been instrumental in the package development of several award winners, including Grammy Award nominated and winning titles for Ella Fitzgerald, Talking Heads, and Aimee Mann. Another one of his projects, “The Man from U.N.C.L.E. – Complete Collection” box set for Time Life, was the recipient of two awards: Best 1950s/1960s Series in the 2008 TV DVD Awards sponsored by TV Guide; and a 2008 Merit Award from the Printing Industries of America.

“DISC has a reputation for vision, creative solutions, and strategic partnerships with its clients,” Mr. Shesh says. “I look forward to the new opportunities that joining its dynamic sales team will afford me.”

DISC recently announced a new corporate identity and branding campaign, designed to position itself for continued growth in today’s competitive economic climate. It includes the shortened brand name – DISC — as well as a renewed vision and refreshed visual image, all of which reflects its vision for the future.