Avery Dennison Launches New Options for Anticounterfeiting
Avery Dennison has launched a family of materials designed to help companies counter product tampering and counterfeiting. The new Avery Dennison Select Solutions Security portfolio ranges from destructible films and papers to void materials.
“Consumers want to trust the products they purchase,” said Michael Welch, product manager, durables, Avery Dennison Label and Packaging Materials – North America, in a statement. “Our Security materials use elements such as two-dimensional holograms and in-label watermarks and threads, to help brand owners create clear marks that can assure consumers – or, if absent or broken alert them of tampering or counterfeiting.”
Suitable for use with pharmaceutical, automotive, and consumer packaged goods, the Select Solutions Security portfolio features:
• Customizable ultra-violet and infra-red print options
• Enhanced thermal transfer graphic solutions
• Chemical-resistant coating for liquid products
According to Avery Dennison, the portfolio features low minimum order quantities, same day price quotations, and four-day shipping that allow converters to address specific application label needs.
Visit Avery Dennison’s new Select Solutions Center for more details at http://label.averydennison.com/en/home/solutions/select-solutions.html.