AIM Membership Campaign to Boost Market
In an effort to spur automatic identification technology adoption, AIM Global and AIM North America (Warrendale, PA) have launched a new membership and structure campaign. Called “Real Opportunities Today . . . Leadership for Tomorrow,” the campaign will offer collaborative membership between the two groups and conduct activities under the title AIM.
Previously, AIM North America and its parent organization AIM Global offered separate programs. The change means members of the groups can now refer to themselves as “Members of AIM.” AIM says this expands membership to small and large organizations with an interest in bar code, RFID, and RTLS technology.
To further inclusion, dues have been adjusted to provide membership benefits at a lower cost. Categories have been established for company types, and members can pay dues proportionate to their gross sales revenues in AIM-related markets. The categories include manufacturer, channel (resellers, systems integrators, and consultants), independent software vendors, distributors, and associates (K-12 and universities, nonprofits, government, and end users).