User Safety Begins in a Box
Medical and pharmaceutical packagers must ensure a product’s user safety begins with its packaging. Consumers rely on packaging to inform and instruct them on the product’s protocol.
For a new line of wound dressings, AcryMed (Beaverton, OR) developed cartons that offer consumers a 2-minute tutorial on wound care. The packaging instructs on proper use and provides a lesson on wound-care guidelines. The box also includes illustrations depicting proper bandage use.
Design firm Milton Glaser Inc. (New York City) devised the package for Medline (Mundelein, IL), SilvaSorb’s U.S. distributor. The design incorporates both the dressing’s outer box and inner pouch to provide instructions and graphics. In addition, color coding distinguishes each family of products, making them easily identifiable by function.
The design incorporated Milton Glaser’s research into how the products were being used, says Deborah Adler, a senior designer for Milton Glaser. “We looked at how these products were being used by everyone from clinicians at healthcare facilities to patients applying them at home. It became clear that wound-care knowledge and training differ dramatically from one user to the next and we thought a radical change in package design could go a long way to address this problem.”
The package levels the playing field among healthcare practitioners, answering common questions and providing graphics that can be universally identified.
“Over the past decade, the medical community has learned a lot about wound care and we’ve found that some commonly held beliefs about proper treatment are often misguided,” said AcryMed’s founder and chief technology officer Bruce Gibbins, PhD.
The new packaging, he said, would help to ensure that the dressings are used properly.