Scholl's Offers Elegant Design In Fungal Nail Treatment System
Published: November 23rd, 2010
For launching a new fungal nail formulation, Scholl’s is presenting an all-in-one treatment system in a multi-functional, premium-style package.
The packaging is designed for aesthetic value as well as practicality, with the inclusion of a reliable non-return dispenser and good hand feel for all points of application.
“The Fungal Nail Treatment pack is a unique, simple design, yet pioneering in its innovative non-return, spring loaded file dispensing system. There is no other packaging like it on the market,” says Susanne Nichols, CEO,
International Cosmetic Suppliers Ltd. (ICS; Hong Kong).
Scholl’s tapped ICS to industrialize the package, after Scholl’s developed the concept and designed the package in conjunction with Webb Scarlett deVlam.
The package is a two-step treatment system, with five disposable nail files housed in a non-return dispenser. Files are clinically tested to gently remove the top layer of the infected nail.
The no-return dispenser ensures the customer is not able to put used files back in the pack where they might infect the unused files, a critical element in a fungal-fighting product. An “advanced nail liquid” is applied with an integrated nail brush. The liquid is developed to treat and help prevent the spread and recurrence of fungal nail infections.
ICS expertise lies in interpreting packaging concepts and managing them from design through to manufacture and delivery. Scholl’s and ICS worked closely together to develop the dispensing system and perfect the spring so the integrity and function of the product was maintained while making sure the remaining files in the pack remain contamination-free, Nichols says.
The keys to designing the spring were ensuring correct relaxation, load forces, height, shelf life and strength. ICS worked with the Institute of Spring Technology in Sheffield (UK) to achieve a design delivering all of those features.
Apart from the design of the non-return dispenser, the formulation and multi-purpose application and dispensing called for bespoke design for each element of the packaging. The glass bottle was designed in a conical shape for stability on the line during filling. A custom size makes it visually appealing and cohesive with the pack’s upper body while also matching the size and fill requirements, Nichols says.
The natural fiber brush was designed for correct application and compatibility with the formulation.
The disposable files were another key piece of the design. ICS designed files that could easily be assembled in the correct orientation and maintain proper retention during transit, while at the same time, controlling debris from dispersing from the file into the pack, Nichols says.
“Another unique feature of the packaging is it uses a diverse range of materials from around the world including high grade ABS, PP, stainless-steel springs, PE, synthetic fibers, glass, carborandum and paper for the file.
“As a result, development included much logistics coordination for production and assembly from material suppliers and fillers located around the globe,” she adds.