Pushing Innovation and Allurement

 
Two cartons for Cortaid products won Excellence Awards.

Innovation almost always leads to award-winning results. However, judges noticed growing trends toward emphasizing branding and enhancing the allure of the package at the 63rd National Paperboard Packaging Competition. The Paperboard Packaging Council (PPC) sponsored the event. Entries were judged on three criteria of excellence that emphasize package functionality and appearance. Judges use the criteria to gauge the package’s performance in the converting process, how well the package meets a consumer product company’s needs for storage and distribution, and how well the package functions for and appeals to a retail customer.

Colbert Packaging (Lake Forest, IL) received an Innovation Gold Award for the Zip-Sert solution it manufactures for Morton Grove Pharmaceutical. Zip-Sert streamlines the cumbersome process of placing printed inserts into cartons on the customers’ production lines, whether it’s automatically or manually. The cartons offer a unique look to improve product information presence by encasing the insert on the side of the carton and featuring a zipper-pull-style perforation tab that allows for easy access to the insert. The printed and folded insert is provided by the customer and is applied to the carton during the gluing and folding process using feeding equipment, including a ramp to aid fulfillment. If a carton is missing an insert or if the bar codes on the carton and on the insert don’t match, the gluer and folder will shut down. The carton design helped Morton Grove reduce inventory and eliminate several time-consuming processes. The carton’s board is SBS 0.016 and has an aqueous coating. Judges commented that Zip-Sert is an “excellent use of current technology to develop a better carton” and exhibited a “very creative way to solve a problem.”

The Cortaid Advanced 12-Hour Anti-Itch Cream package manufactured by MeadWestvaco Healthcare Packaging (Stamford, CT) and the Cortaid Poison Ivy Treatment Kit by AGI/Klearfold (New York City; a MeadWestvaco resource) won Excellence Awards in the medicinal category of the competition. The antiitch cream carton is made with 0.018 MeadWestvaco SBS and ITW Silver Foil #105 with embossing. It uses four colors with Waterbase and UV coatings. The poison ivy kit’s carton features seven colors printed under a UV gloss on 0.018 Printkote SBS board. It has a window on the front that displays the removal scrub and treatment spray inside. Both cartons were designed and manufactured for Johnson & Johnson Consumer Products Companies (Skillman, NJ).

Thoro Packaging (Corona, CA) earned an Innovation Excellence Award in the structure category as manufacturer of the Interpore Cross Pro Osteon Bone Graft Substitute for Interpore Cross International (Irvine, CA). The package, made of 0.020 SBS board, was designed to replace bulky packaging previously used by Interpore. The new paperboard package was designed to provide added protection during shipping.

The panel of 10 judges—professionals independent of the PPC—reviewed hundreds of entries. The competition resulted in 13 Innovation, 19 Gold, and 44 Excellence awards for packages in various categories. The PPC is a nonprofit association representing converters and suppliers of the paperboard packaging industry in the United States.

 

 

 

No votes yet