Payne Could Tackle Counterfeiters, Diverters
Richard Burhouse, business development manager for Payne Security (www.payne-security.com), reports that “secure packaging is an important factor in combatting fake products. But in addition to manufacturing fake drugs, counterfeiters are seeking to infiltrate the legitimate supply chain. They are attempting to steal authentic shipments and redirect them to other markets, reselling them for their own profit.”
To secure packaging, pharmaceutical manufacturers need to employ overt, covert, and forensic technology as well as mass serialisation and track and trace technologies, Burhouse explains. Overt technologies can include high-security holography and color-shifting inks, covert technologies include UV-light-visible inks and microtext, forensic technologies include taggants and other markers, and track and trace technologies include unique numbering or bar codes.
Earlier this year, Payne was awarded the Queen’s of England Award for Enterprise in the Innovation category for its covert product authentication system, and the Lord Lieutenant of Nottinghamshire will be presenting the award to Payne in September. This new security technology builds an invisible chemical marker into inks and lacquers used to print product packaging, and that marker can only be identified using a custom-programmed reader device.
Payne representatives report that the system has been adopted by a number of international manufacturers and government bodies. Says Stephen Pinchen, Payne’s business development director: “The Payne Security covert authentication system is at the cutting edge in helping brand owners and document issuers to respond to the increasingly sophisticated tools and tactics of counterfeiters and fraudsters. As a business our challenge remains to continually raise the bar in innovative security systems, using our skills and expertise to develop technology that makes counterfeiting and smuggling activity ever more difficult.”
Thanks to advances in printing, overt, covert, and forensic techniques can be combined into fine-print solutions such as engraved or relief images, warp grids, variable line widths, guilloche designs, crystal patterns, and special rasters.
Companies can add even further protection by employing tamper-evident tear tape in combination with shrink-sleeve labeling. “The Tear tape is an ideal medium to integrate a brand protection solution into product packaging,” reports Burhouse. “It can carry a variety of sophisticated brand protection features available from overt and covert authentication and tamper-evident technologies.”
Finally, manufacturers can limit themselves to using materials available from a relatively small number of sources—and even highly controlled sources—to make packaging difficult to duplicate, he adds.