NEWS: Anticounterfeiting Technologies to Take Center Stage at Interpack
The use of RFID technology and other anticounterfeiting packaging solutions will be a main focus of the Interpack 2005 trade show, which takes place in Düsseldorf, Germany, on April 21–27.
Interpack 2005, the 17th International Trade Fair for Packaging Machinery, Packaging, and Confectionery Machinery, will feature 2300 exhibitors from 58 countries around the globe, spread across 18 halls. About 88 of those exhibitors will be making the trek across the Atlantic from the United States. That group includes 40 companies that will be set up in a special North American Pavilion organized by Messe Düsseldorf North America, the U.S. subsidiary of the Interpack conference organizers.
Several of the show’s conferences will focus on RFID, a growing method of tracking and tracing products in Europe. Last year’s announcement that METRO, the world’s third-largest retail group, would require its suppliers to implement RFID in their supply chains led to a host of new RFID pilots in Europe. The METRO mandate, similar to the Wal-Mart RFID mandate in this country, will make a major impact on the show’s conferences and displays. For example, technical demonstrations of the delivery and sale of goods, including pharmaceuticals, will allow conference attendees to watch various RFID technologies at work. In addition, the European Retail Institute (RHI) will lead a discussion on the promise and future of RFID.
Since security measures remain at the forefront of many segments of packaging these days, it’s no real surprise that the Interpack conference will feature presentations of the latest anticounterfeiting offerings from a variety of packaging material manufacturers.
Some of the main security packaging technology areas focused on at the show include:
• Printing technology, such as the use of intertwined lines known as guilloches; microlines; microtagging particles; embossing; holograms; and data matrix codes.
• Special inks, such as coin-reactive inks, iriodin inks, thermosensitive inks, UV inks, infrared inks, metameric, and scented inks.
• Integrated safety features ranging from low to high tech, including tamper-evident security strips, smart labels, RFID, data sound systems, and artificial DNA. On the basis of a synthetic DNA identification technique, for example, specific DNA-marking molecules can be integrated into a label.
Some of these new technologies involve an increase in packaging costs, an issue that will be widely discussed at the many conferences held during Interpack.
This year’s show will also give some companies the opportunity to announce new partnerships and alliances. One such announcement will be the European debut of Bosch Packaging Technology, whose representatives will inform attendees about the market, strategic orientation, and latest progress on the integration of its newest acquisition, the Sigpack division. The Sigpack purchase is part of Bosch’s new global strategy, which involves expanding and diversifying its position in packaging machinery and other related fields. Bosch and Sigpack are both part of Robert Bosch GmbH. Other Interpack pharmaceutical exhibitors include PTI Packaging Technologies (Tuckahoe, NY), which will feature its Seal-Scan PTI-525 machine, and Polypack Inc. (Pinellas Park, FL), which will show its line of shrink-wrap packagers.