Label Design Wins Pyramid Award


Procter & Gamble received a Pyramid Award for its expanded content label for Vicks NyQuil cold and flu relief product.

Eric Swain, Editor

An over-the-counter (OTC) pharmaceutical package has received an award for an innovative label design that complies with FDA's new Drug Facts OTC labeling format. The Pyramid Awards are given to those companies that show the most compelling use of color, design, and innovation with ExxonMobil's Label-Lyte brand of biaxially oriented polypro-pylene label films.

Procter & Gamble (Cincinnati) and two suppliers re-ceived the award from ExxonMobil Chemical Co. (Houston) for its new expanded- content label for Vicks NyQuil cold and flu relief product. The ceremony was held on November 4, 2002, in Chicago during the Pack Expo International trade show.

ExxonMobil chose the product because it used the BackPack resealable expanded-content label to provide more label information in larger type without compromising shelf presence and also to improve security by eliminating mismatched components. The product was also singled out for adding superior print performance while using existing label materials, equipment, and die lines. 

In addition to Procter & Gamble, ExxonMobil gave awards to Quality Assured Label (Minnetonka, MN), developer of the BackPack label, and Avery Dennison Corp. (Pasadena, CA), the adhesives provider. 

Three other Pyramid Awards and three Golden Mummy Awards were given out at the ceremony. The Golden Mummy winners used any ExxonMobil film and displayed the highest level of distinction in creativity, performance, and promotion. The other awards went to firms in the food, beverage, and personal care industries. 

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