Innovative Labels

Drug and device makers can protect, promote, and monitor their products—all with one label.


With the help of suppliers, pharmaceutical and medical device makers are now using labeling to do a lot more than just convey product data. New designs allow manufacturers to prevent theft and tampering, track products from distribution through commerce, and catch consumer attention. Suppliers are also offering expedited order fulfillment, protective lamination, and custom design services.

Labels printed on pressure-sensitive, high-strength stock feature die-cut handles that enable users to hang products on IV stand hooks. The Pharma-Sling Pressure-Sensitive IV Sling labels are supplied on rolls and in most cases can be applied using existing automatic labelers. The labels eliminate the need for plastic or wire hangers or slings. Pharmagraphics LLC, Greensboro, NC.

A provider of pressure-sensitive and heat-sealable roll labels, roll inserts, flexible packaging, blister packs, and specialty printing offers a lamination process for typical paper-and-poly or foil-and-poly structures. The QuikLam process covers labels and flexible packages with 0.75 mil of polypropylene as the labels or packages are printed in up to five colors. The process creates the look and feel of reverse-printed polyester. It is suitable for short-run and short-lead-time projects. Altwood Roll Label Co., Elmwood Park, NJ.

Primary packaging labels incorporate electronic article surveillance (EAS) theft detection devices. Radio-frequency circuits are randomly placed behind the labels at the time of manufacture and therefore are not visible to consumers. Retailers no longer have to place such EAS tags on the products themselves. The manufacturer offers labels and the necessary equipment for applying the EAS devices. CCL Label Inc., Rosemont, IL.

Pressure-sensitive and heat-transfer labels can be supplied with custom-designed holographic patterns that heighten a product's shelf appeal even under fluorescent lighting. High-impact holographic foils, foils that combine computer graphics with traditional holography, and 2-D rainbow foils can all be incorporated into label designs. Crown Roll Leaf Inc., Paterson, NJ.

A supplier of labels offers pressure-
sensitive papers and films and security materials for ethical and OTC pharmaceutical products. New products include Fasson E898, a new emulsion adhesive for achieving tight mandrel hold and for withstanding sterilization, as well as different labeling options that provide tamper evidency, product authentication, and antitheft and antidiversion mechanisms. Avery Dennison, Fasson Roll North America, Painesville, OH.

A durable poly material for tags and labels can withstand temperature variations, exposure to UV light, and other harsh environments. Designed for healthcare use, Survivor labels can be used to identify surgical supplies, medical devices, and pharmaceutical containers. Imtec Inc., Bellows Falls, VT.

Custom-printed bar code labels can be supplied the next business day. In the Next Day Label program, customers can choose from 12 standard die sizes ranging from 0.25 x 1 in. to 4 x 6 in. They can order up to 5000 custom labels in any bar code symbology, any human-readable text, and any numbering sequence. Materials include paper, polypropylene, polyester, destructible vinyl, and metallized polyester. The thermal-transfer-printed labels are supplied on rolls. Labels with colored text, stripes, or backgrounds or with overlaminates are not available in this program; the firm supplies such labels through the FasTrak or Quick Ship programs. Computype Inc., St. Paul, MN.

Pressure-sensitive prime labels can accommodate text, bar codes, and graphics printed in multiple colors. The firm uses flexographic presses, which can use standard and specialty label materials, including coated and metallized papers, squeezable and no-label-look films, and header tags. Weber Marking Systems Inc., Arlington Heights, IL.

A label printer and converter manufactures PE stretch labels and PVC shrink labels in the same facility. The firm offers eight-color, wide- and narrow-web flexo printing; laminating; slitting; seaming; and perforating. It also maintains an in-house art development and plate-making operation. Coastal Sleeve Label Inc., Brunswick, GA

A company specializes in chemical-resistant, pressure-sensitive (PS) labels. The clear labels are commonly used in the pharmaceutical and nutritional industries. Graphics can be consistently reproduced using a UV process in short or long press runs. The firm also offers high-end one-color to six-color offset printing. Complete in-house prepress, bindery, folding, and shipping are also available. LithoFlexo Grafics Inc., Salt Lake, City, UT.

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