Bar Coding and RFID on Track This Summer

This summer should be a hot one in Washington, DC. Trax, the Pharmaceutical Supply Chain Summit, returns this year to cover the two biggest challenges facing the pharmaceutical industry, bar coding and radio-frequency identification (RFID). FDA has pegged the two technologies as important tools in combating medical errors and counterfeit drugs.
Planned for July 20�22 at the Hilton Washington and Towers, the event brings more than 100 speakers from all parts of the pharmaceutical supply chain. Professionals from drug manufacturers will explain the hurdles they are facing and the solutions that may prove useful. For instance, Kola Stuckler, associate director of corporate quality for Bristol-Myers Squibb, will be the chairperson of the track, �Supply Chain Integrity, Enforcement Trends, and Risk Assessment.� As part of this track, John Dempsey, executive director, trade relations and brand security for Ortho Biotech Products LP, has been invited to present, �Creating Core Teams and Devising a Prompt Response Plan to a Counterfeit Event: Ortho Biotech�s Rise to the Procrit Counterfeit Challenge.� Joining him during this track will also be Rich Gaeto, director of brand security of Amgen; Bill Ramos, director of international supply and brand protection for GlaxoSmithKline; and Sandra Lindon, packaging security, GMS global quality, for GlaxoSmithKline, who will all speak during the panel discussion, �A Multi-Company Perspective on Building an Internal Brand Protection System.�

Speakers from distributors and group purchasing organizations, hospitals, retail pharmacies, and key industry organizations will also participate. During the case study titled �RFID Use in Pharmaceutical Distribution: A Collaborative Effort Between Pharmaceutical Manufacturers, Distributors, and Retail Pharmacies,� Pat Rizzotto, vice president, global consumer initiative, for Johnson & Johnson, and Mike Wallace, director of process and package development for Abbott Laboratories, will be joined by professionals from Cardinal Health, McKesson Pharmaceutical, Rite Aid Corp., and CVS. FDA, USP, and the World Health Organization have been invited as well. For a full lineup of speakers and sessions, please visit

The event�s advisory committee includes the Healthcare Distribution Management Association, the Uniform Code Council Inc., EPC Global, the Health Care eBusiness Collaborative, the Institute of Packaging Professionals, and PhRMA (Pharmaceutical Research and Manufacturers of America). Representatives from these groups will also be speaking. 

Gold sponsors are Zebra Technologies and Hewlett-Packard, and sponsors include Authentix and Bearing Point. Exhibitors to date include Product Identification & Processing Systems Inc. (PIPS), Fisher Clinical Services, and Printronix. George Wright of PIPS, for instance, will also be speaking during the workshop, �How to Ensure Bar Code Quality, FDA Compliance, and Customer Satisfaction.� Pharmaceutical & Medical Packaging News is an information partner and will provide media coverage.

According to Julia Douthart, summit director from the Institute for International Research (New York City), the organizer of the event, �ensuring the integrity while maximizing the productivity of drug supply chain operations is crucial to the future success of the pharmaceutical industry.�


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